Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Most magazines devote less than 30 percent of their pages to advertising and clutter is typically controlled. Under the DAGMAR model, a _____ can be performed by, and attributed to, advertising rather than to a combination of marketing factors. C. Cross-media binding There are many aspects to health like psychology, nutrition, fitness. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. (Round unit cost to three decimal places. C. They are used exclusively by national advertisers. They do not suffer from clutter as most national newspapers have dedicated advertising sections. B. the greater audience selectivity of specialized publications. B. overrun E. advertising through magazines is less expensive than through broadcast media. accounting. It offers a fingerprint recognition program to its users. B. classifieds Which of the following is true of consumer magazines? _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. C. Regional newspapers Communications objectives are derived from marketing objectives. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. C. are not used enough to be considered a separate advertising category. D. They are printed on a weekly basis due to the large volume of news. E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Which of the following is considered to be an advantage of newspapers as an advertising medium? A. is relatively less expensive than ink-jet imaging. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? B. bleed page. Magazines Raiment Inc. manufactures sewing machines. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. She did not pay for the magazine and left it at the reception where it was initially placed. MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. This scenario is an illustration of a: D. international editions of popular food magazines. Its reliance on the hierarchy of effects model. B. the sports section of national newspapers. E. They are also known as national newspapers. C. There has been a decline in magazine readership because magazines offer general . D. multiplying the readers per copy by the circulation of an average issue. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Department stores Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread.

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